if you change the question from you to the country, is america better or worse off. the romney campaign is on to something, it's not just you, me and the people here. it's the country. and barack obama is responsible for the country. >> charlie:you're not the only person in the world who does focus groups. romney people must understand this. >> i'm the only one who does them where people yell at each other, people go out afterwards for beers. it's a science, not just an art, a science of understanding how people react. if you listen carefully, the key to the best research is listening and maybe they didn't hear it or maybe they didn't ask the right questions but i will tell you something, it's deep and the reason why obama has the advantage is because they still think he's trying. >> charlie:the word they use is "care" too. you're going to argue with cares, try something.